What is clickable ads?
Clickable Ads are blinking clickable areas on top of the ads in the e-paper offering the user the possibility to go directly to the advertiser's website by tapping/clicking the ad. The ads can be made clickable in three ways: Through XML. By inserting hyperlinks in InDesign.
What is clickable banner?
Inserting a link to your graphically designed banner, recipients are motivated to click on it and go to the landing page which has detailed information about what your business's new service offers. This in turn excels your brand awareness.